Just a year ago at COMPUTEX 2024, Qualcomm unveiled the first batch of Windows 11 AI+ PCs powered by the Snapdragon X Series. While their impressive performance and energy efficiency drew attention, what truly captured the industry's imagination was the immense potential of AI. Thanks to the combined forces of the Snapdragon X Series, Windows 11, and the rapid iteration of large AI models, AI PCs have quickly gained traction and entered a phase of continuous evolution—becoming a shared understanding across both the industry and end-users.
Fast forward to COMPUTEX 2025, and AI PCs are everywhere. They have become the central focus for OEMs, chipmakers, and developers alike.
In this accelerating transformation, Qualcomm is reshaping the computing paradigm—from chip architecture and software stack optimization to integration with the Windows ecosystem and building developer platforms. Qualcomm is pioneering a shift toward AI-driven terminal computing in an entirely new way.
During his keynote speech at COMPUTEX 2025, Qualcomm President and CEO Cristiano Amon emphasized:
“We are witnessing a major transformation in personal computing:
AI is becoming the new UI, and future operating systems will be composed of intelligent agents.”
This statement serves as both a summary and a vision of what’s to come. In any case, Qualcomm has undeniably positioned itself as a window into the AI revolution, something Amon’s keynote made abundantly clear.
AI PCs: More Than Just a PC
“When we apply AI to various types of devices, AI becomes the new UI,” Amon noted in his speech. The key lies in the computer’s ability to understand natural language.
Historically, human-computer interaction has required the use of a mouse, keyboard, touch, and graphical interfaces—step-by-step operations. But the introduction of generative AI enables devices to comprehend human input through voice, audio, visual data, and user context—interpreting intent, mobilizing resources, and completing tasks—making many manual operations redundant.
This paradigm shift in interaction is also set to redefine the operating system. As Amon pointed out, future operating systems may become a collection of AI agents. The OS will gradually fade into the background, while intelligent agents take center stage—capable of understanding users proactively, coordinating with other agents and apps, and executing tasks across devices, data, and usage scenarios.
Early Glimpses of the Future: AI in Action
Qualcomm’s demos at COMPUTEX 2025 offered tangible glimpses of this future. In Adobe Premiere Pro, AI running on Snapdragon X Series AI PCs—thanks to powerful NPU performance—can automatically identify editing points, semantically tag audio, and add metadata, boosting creative efficiency. It also offloads tasks from the CPU and GPU, fundamentally reconfiguring PC productivity.
Writer is another great example. As the first enterprise-grade, scalable AI solution, Writer can not only generate content based on intent but also coordinate data across systems, autofill workflows, and learn a user’s writing style—enhancing efficiency across the organization. According to Kevin Chuang, Writer’s Chief Strategy Officer, Qualcomm has already deployed it internally, saving employees over 2,400 hours per month and achieving a 9x ROI.
Even more impressive was Qualcomm’s demonstration of Context, an AI agent model that reveals the potential of on-device inference.
As food scientist Taylor noted, “For AI to help me, it has to understand who I am, how I work, and what my style is.” Powered by Snapdragon’s NPU, Context can access all local files, calendars, and emails, perceive the user’s current context based on screen activity, schedule, location, and tasks, and then generate content, analyze data, write reports, and offer suggestions—all without connecting to the internet or compromising data privacy.
These applications offer a clear, intuitive demonstration of how AI will redefine the operating system. But as Amon reminded us, we are only at the beginning. Just as smartphones started with only about 20 apps, their transformative potential was unlocked by developers who envisioned and built thousands, then hundreds of thousands more.
Hybrid AI: Bringing AI Back to the Device
Behind all these groundbreaking demos is Qualcomm’s commitment to Hybrid AI. The future of AI won’t rely solely on the cloud, nor will it be confined to on-device systems. Instead, it will be a seamless collaboration: private, time-sensitive tasks handled locally, while complex reasoning and model updates are managed in the cloud. The true home of AI will be the device itself.
To realize this vision, ideals alone aren’t enough—a strong computational foundation is essential. Every Snapdragon X Series chip is equipped with an NPU capable of up to 45 TOPS, easily handling multimodal models and multiple AI agent tasks concurrently.
In real-world benchmarks using Adobe and DaVinci Resolve, the Snapdragon platform’s AI processing speed outperformed Intel Core Ultra 7’s GPU by still maintaining low power consumption and long battery life.
In the AI era, performance and efficiency are the gold standards of computing platforms. But ultimately, Qualcomm is driving more than just a hardware upgrade—it’s enabling a systemic leap where device capability fuses with software intelligence. In other words, AI will evolve from a feature add-on into the core sensing system, interaction hub, and task orchestrator of the PC.
A New AI PC Order: From Partners to End-Users
Undoubtedly, the AI PC revolution demands the collective power of the entire PC ecosystem. At Qualcomm’s COMPUTEX 2025 keynote, top PC brands—ASUS, HP, and Lenovo—took the stage one after another, unveiling new AI PCs powered by the Snapdragon X Series. This not only confirms Snapdragon X as the new foundation of AI PCs but also highlights a shared trend: making AI a reality and pushing smart experiences into the mainstream.
ASUS Vice Chairman Samson Hu emphasized that AI isn’t just a feature—it’s the foundation of user experience. That’s why ASUS chose to deeply integrate with the Snapdragon X Series platform, purpose-built for AI PCs, to “bring AI within reach.” The Zenbook S 14 Air embodies this vision: a 14-inch Windows 11 AI+ PC weighing just about 1kg, with up to 32 hours of battery life and high performance even when unplugged.
In short, this is a “no-compromise lightweight AI PC,” proving that AI and mobility don’t conflict—in fact, under the Snapdragon X Series, they create outstanding user experiences together.
Alex Cho, President of HP’s Personal Systems, said during a fireside chat with Amon that AI should not be limited to a few high-end devices—it should be accessible to every user.
The newly released HP OmniBook 5 reflects this principle. Featuring the Snapdragon X and X Plus chips, this sleek 16-inch laptop targets the mainstream market with long battery life and an OLED display, signaling that AI PCs have now entered the full price-range era.
ASUS has also launched mid-range Windows 11 AI+ PCs—Vivobook 14 and 16—powered by the Snapdragon X Series. Lenovo has introduced the IdeaPad Slim 3x for students, families, and general users—fast and personalized.
Lenovo EVP and President of the Intelligent Devices Group, Luca Rossi, also announced the sixth-gen ThinkPad T14s and seventh-gen ThinkBook 16, both powered by Snapdragon X Elite and built for AI-native workplaces. For creators and innovators, Lenovo also launched the Yoga Slim 7x, also running on Snapdragon X Elite.
“The AI PC transformation is here,” said Rossi. “As Amon said, this is only the beginning.”
In fact, the speed of Snapdragon AI PC ecosystem growth has already exceeded expectations. According to Qualcomm, over 85 Snapdragon X-based devices have either launched or are in development, with that number expected to surpass 100 by 2026. More impressively, in retail channels across five major markets in the US and Europe, Snapdragon PCs are already approaching a 9% market share—a remarkable debut for a newcomer to the PC arena.
And this momentum is not just visible in shipments or OEM partnerships—it’s also becoming tangible in real-world user experience…
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